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Robert Cialdini (born April 27, 1945) is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz.

Human beings are automatically, unavoidably influenced, in definite and predictable ways, by the actions of those around us. He’s pointing out six principles of influence and associating them with a number of clever, well-designed experiments and real-life experiences.

Cialdini believes that if we are not careful, we can be manipulated into parting ways with our money, our time, our lives, and ourselves. The only way to protect against that is to be aware of all the tricks people can use to persuade us.

Although not an investor, Cialdini is important for any investor who wants to be successful over the long run. The financial market is driven by psychology and many, if not the most, investors are influenced by the other market participants. To protect our investment decisions against psychological and emotional influence, we have to understand about it. Robert Cialdini is one of the best to learn from! I’m convinced that his work will help every investor to get better and achieve better results. That’s why I highly recommend learning from him.

Read book preview

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. ()

 

 Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” ()   

 

Here are two great articles:

The Uses (and Abuses) of Influence

Robert Cialdini: How To Master The Art Of ‘Pre-Suasion’      

 

Blog:

Read Robert Cialdinis own blog